WiiM Expands National Representation in the Custom Integration Channel

We're proud to announce a significant expansion of its presence in the custom integration (CI) channel, appointing six new independent manufacturer representative firms to provide dedicated regional support to integrators nationwide.

As demand for connected, multi-room audio ecosystems continues to accelerate, we're investing in the relationships and infrastructure that help integrators succeed — from initial product discovery through project delivery and beyond.

Meet the Newest Reps to join WiiM

The following firms are now authorized WiiM representatives, each bringing deep regional expertise and established integrator relationships to their territories:

Rep Firm	Territory
ByDesign Vision and Sound Marketing	Southern California, Southern Nevada, Arizona & Hawaii
Frontline	Minnesota & the Dakotas
Elite 3 Pro	TOLA (Texas, Oklahoma, Louisiana, Arkansas)
Access Reps	Upstate New York & New England
NY Marketing Team	New York Metro Area
Progressive CI	Pacific Northwest, Northern California & Nevada, Rockies, Southwest, MINK, IL/WI, Michigan, Indiana & Kentucky, Ohio, Western PA, West Virginia, Mid Atlantic, Southeast & Florida

Why This Matters for Integrators

This expanded network means integrators across the country now have a local WiiM expert in their corner — someone who understands their market, their customers, and the projects they're building.

"We're excited to work closely with these representative firms, whose deep expertise and strong regional focus will further support WiiM's continued expansion in the CI channel," said Dominique Lingruen, Vice President of Sales at WiiM. "They're the right teams to bring our high-performance, accessible smart audio solutions to more integrators across the country."

WiiM's ecosystem — including streamers, amplifiers, and smart audio components — is purpose-built for the demands of modern integration work. Flexible, software-driven, and designed with seamless control integration in mind, WiiM products are an increasingly popular choice for multi-room and home theater projects where performance and value both matter.

A Partnership Built on Performance

The rep firms themselves are equally enthusiastic about the opportunity.

"We're proud to represent WiiM and help grow their footprint in the CI channel," said Mike Sajecki, VP of Progressive CI. "Their combination of performance, flexibility, and dealer margin makes this a compelling opportunity for integrators. We're ready to bring energy, focus, and scale to building the brand in the territories we cover."

Get in Touch

Whether you're an integrator looking to spec WiiM into your next project or a dealer interested in learning more, your regional representative is ready to connect.

Visit www.wiimhome.com for more information, product details, and to find your local rep.