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Writer's pictureWiiM

WiiM Teams Up with Soundtrack Your Brand to Transform Business Music Streaming




At WiiM, we are constantly pushing the boundaries to deliver premium smart home and commercial audio experiences that are simple, affordable, and powerful. We’re excited to announce our latest innovation—the integration of Soundtrack Your Brand into our lineup of high-performance devices, including the WiiM Pro, WiiM Pro Plus, WiiM Amp, the newly launched WiiM Ultra, and our commercial installation solutions WiiM CI MOD S and WiiM CI MOD A80.


This exciting partnership introduces Soundtrack’s extensive catalog of over 100 million songs, providing businesses with one of the most comprehensive music streaming services in the world. Music plays a crucial role in shaping the atmosphere of commercial spaces, and now, with Soundtrack Your Brand, businesses can easily create immersive, curated experiences that align perfectly with their brand.


As our CEO, Dr. Lifeng Zhao, shares:“Integrating Soundtrack with our WiiM devices represents a meaningful step forward in our business audio streaming solutions. This partnership enhances the value we deliver to our customers by offering a more immersive and tailored audio experience.”


With WiiM and Soundtrack, businesses can now elevate their spaces with high-fidelity audio. Whether importing playlists from Spotify or using Soundtrack’s AI Playlist Creator, creating the perfect ambiance is simple. Businesses can also schedule playlists in advance, ensuring an effortless and cohesive atmosphere that resonates with their brand’s identity.


Ola Sars, CEO of Soundtrack, expressed his enthusiasm for this partnership:“Many of our customers seek straightforward audio setups that deliver high-quality sound. This integration responds directly to that need. The WiiM product range, with its intuitive features, is ideal for smaller venues such as shops, cafés, and bars. We are thrilled to collaborate with WiiM and bring this offering to our customers.”


We are proud to announce that this integration is ready for immediate use. The WiiM Pro series, WiiM Ultra, WiiM Amp, and our WiiM CI devices are fully equipped with Soundtrack Your Brand. This new functionality is available via an update to the WiiM Home app—giving businesses the ability to instantly upgrade their audio experience with no additional setup required.

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